Criminal

The fashion brand Criminal enjoys popularity across the seas, with its luxury reputation pitched even above that of rival label Doskoi Panda. Its trademark is a five-pointed star scarred by a stitched seam down one side, paired with the lowercase word "crimin" or the capital tag "C-R," sometimes dressed up with extra flourishes like the flames on Hatchan's shirt. Though best known for shirts, the label also sells sunglasses and purses, and its prices run steep, with a single dress fetching upward of twenty thousand berries.

Within the series Criminal works mainly as a recurring background gag, a piece of set dressing worn by all sorts of characters much like Doskoi Panda. Its earliest appearances cluster on the manga's cover pages and predate its formal in-story debut by close to ten years. Pappag both created and still operates the franchise, running it from a flagship shop on Fish-Man Island that doubles as his home, where Nami was once spotted haggling hard over a dress.

The brand counts no members in the usual sense, only a wide spread of wearers across the world. Hatchan sports a special six-armed version of a Criminal shirt fitted to his fish-man frame. The name itself is a wordplay on Pappag's species, since older Japanese crime dramas slang criminals as "stars," matching the label's star logo. An earlier cover page also showed a similar layout under the name Hitode, a possible forerunner or knockoff of the brand.