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Power of the Substitute Badge, Ichigo's "Pride"!

EpisodeEp. 348

Episode 348 drops a powerless Ichigo into Riruka's Dollhouse to battle a plush pig monster, where a ticking contract from Giriko and a heartfelt push from Sado finally spark his Substitute Badge into a new Fullbring.

Arc: The Lost Substitute Shinigami arc
Japanese Air Date: November 15, 2011
English Air Date: June 15, 2014
Chapters: Chapter 434, Chapter 435, Chapter 436
Opening Theme: Harukaze
Ending Theme: Re:pray
Next Episode: Next Target, The Devil's Hand Aims at Orihime!
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Summary

Back at the Xcution hideout after another late night, Ichigo Kurosaki is confronted by Riruka Dokugamine and her Dollhouse Fullbring, which shrinks him and seals him inside a toy house to fight a teddy called Mr. Pork. Riruka explains that her ability springs from her love of many cute things, unlike Kūgo Ginjō, whose power flows solely through the pendant he treasures. She offers no useful hints, insisting Ichigo simply defeat the plushie, which is possessed by a frightened man she captured. When fifteen minutes pass without Fullbring, Mr. Pork twists into a monstrous Mad Beast Mode.

Giriko Kutsuzawa reveals his own power, Time Tells No Lies, has bound the box under a strict contract: pulling Ichigo out early would burn everything trapped inside with the Flames of Time, and not even Giriko can undo the terms once set. Sado arrives, urging Ichigo to channel his Fullbring through the Substitute Shinigami Badge, and Ichigo realizes he had reached the same idea. Sado explains that his own power grew from the pride he takes in his skin, a pride his grandfather instilled, and tells Ichigo to remember when he was proud of his Shinigami powers. As Ichigo recalls that entire journey, the badge floods with crimson Reiatsu and forms a black shape mirroring the guard of his old Tensa Zangetsu.

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Key Events

Riruka traps Ichigo inside her Dollhouse to fight Mr. Pork as Fullbring training. Giriko's Time Tells No Lies contract prevents any early rescue. Sado directs Ichigo to draw out his Fullbring through the Substitute Shinigami Badge and shares the origin of his own power. Ichigo's badge finally manifests, emitting dark red Reiatsu shaped like his former Bankai's guard.

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Notes

Episode 348 adapts chapters 434 through 436 during the Lost Substitute Shinigami arc, opening with Harukaze and closing with Re:pray. Ichigo's recollection sequence revisits landmark moments from Rukia through Aizen in flashback. A Quincy Encyclopedia segment follows Ryūken personally tending to a hospitalized Uryū.

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Frequently Asked Questions

What does the Substitute Shinigami Badge do in this episode?

In episode 348, Ichigo channels his Fullbring through the Substitute Shinigami Badge, which floods with crimson Reiatsu and forms a black shape mirroring the guard of his old Tensa Zangetsu.

What is Riruka's Dollhouse Fullbring?

Riruka Dokugamine's Dollhouse shrinks Ichigo and seals him inside a toy house to fight a possessed plush pig called Mr. Pork; her power springs from her love of many cute things.

What is Giriko's Time Tells No Lies?

Giriko Kutsuzawa's power, Time Tells No Lies, binds the box under a strict contract: pulling Ichigo out early would burn everything trapped inside with the Flames of Time, and not even Giriko can undo the terms once set.

How does Sado help Ichigo regain his power?

Sado urges Ichigo to draw out his Fullbring through the Substitute Shinigami Badge and shares that his own power grew from the pride he takes in his skin, telling Ichigo to remember when he was proud of his Shinigami powers.

Which chapters does episode 348 adapt?

Episode 348 adapts chapters 434 through 436 during the Lost Substitute Shinigami arc, opening with Harukaze and closing with Re:pray.

Sources & Information

Looking for more on Power of the Substitute Badge, Ichigo's "Pride"!? The Bleach Wiki on Fandom has a dedicated page with community notes.

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