So why Dragon Ball specifically, and not another anime franchise? The answer comes down to a few key details that Second Dinner themselves have shared about the project.
First, internal descriptions refer to the IP as "one of the biggest and most beloved IPs on Earth" with "cross-generational appeal." That narrows the field considerably. While franchises like One Piece and Naruto are massive, Dragon Ball has a unique position as a series that has maintained mainstream popularity across multiple generations since 1984. Your parents might know
Goku. Their parents might too. That kind of reach is rare.
The Mobile Gaming Factor
Second, Dragon Ball's mobile gaming track record is enormous. Dokkan Battle has generated over $3 billion in lifetime revenue, making it one of the highest-grossing mobile games ever.
Dragon Ball Legends has also performed strongly. There is a proven, spending audience for Dragon Ball on mobile, which lines up perfectly with Second Dinner's expertise in free-to-play mobile game design.
Third, the game is reportedly a match-3 title. That's a completely different genre from anything currently in the Dragon Ball gaming lineup. Dokkan Battle is a bubble-popping strategy RPG. Legends is a real-time PvP fighter. A match-3 game with Dragon Ball characters, flashy animations, and the kind of polished collection mechanics that made Marvel Snap so addictive? That fills a gap nobody even realized was there.
The timing also lines up with Dragon Ball's 40th anniversary celebration, which culminated in January 2026 with massive announcements including a new anime series, a remake, new game reveals, and the unveiling of Project Age 1000. Bandai Namco and Toei are clearly pushing Dragon Ball harder than they have in years. A premium mobile title from a proven Western studio would fit right into that momentum.